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The graphics company is taking over sales of the entire Xeikon product line for Switzerland and the nearby border regions of Liechtenstein and Vorarlberg.
January 15, 2020
By: Greg Hrinya
Editor
Schaffner GF AG has chosen to include the Xeikon digital printing systems in its portfolio. The graphics company is taking over sales of the entire Xeikon product line, including dry toner and inkjet solutions, for Switzerland and the nearby border regions of Liechtenstein and the Austrian federal state of Vorarlberg. “We were only going to get into digital print if we were completely convinced by the product, which is absolutely the case now with Xeikon,” Cornelia Caffari, CEO of Schaffner GF AG, explains. “We believe that the concept of high-quality, innovative digital printing systems is a perfect fit for the discerning Swiss market, and we are confident that partnering with Xeikon will be a recipe for success. Due to its very specific ordering structure, a lot of short runs are produced in multiple languages in Switzerland. In addition, print customers and end users have very high expectations in terms of quality.” Caffari adds that, as a full-service provider, Xeikon offers comprehensive finishing and food safety for niche products, thanks to its certified toners, which is a benefit. A further deciding factor was the value proposition of Xeikon systems. The owner-managed family business was founded more than 60 years ago and made a name for itself as a full-service provider in the graphics industry, specifically in the fields of consumables and inks. Products from Flint Group, Xeikon’s parent company, are already part of the company’s product portfolio. “Schaffner GF AG was looking for versatile, end-to-end digital print solutions with inline finishing. In Switzerland in particular, demand for niche products, which allow print providers to diversify their markets, will be on the rise in the coming years. In terms of efficiency and quality, this demand can best be met with digital print,“ says Monika Olbricht, global sales director at Xeikon. Schaffner GF AG will have access to the Xeikon hotline and the service team based in southern Germany in order to safeguard security and additional benefits for any potential Xeikon customers at the start of its sales activities. In addition, the team will have access to Xeikon’s demo center in Belgium to produce print samples on customer request. This makes the process of selecting the optimal customized Xeikon system much easier. Schaffner’s tri-lingual sales team has been trained for a targeted approach in the sale of Xeikon products, as well. There will also be targeted customer invitations to drupa 2020, as well as visits to the demo center in Belgium, for specific projects. Schaffner GF AG is planning to expand its co-operation with Xeikon in terms of service and logistics in the near future.
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